Thursday, November 16, 2023

Secondary Audience Research

Demographic

Based on research made by Red Herring Production, the main audience that thrillers target is young adults, ranging from 18 to 25 years old. This is because people around this age bracket are drawn to the realness and graphic action around the intense storyline. One of the reasons why younger audiences are not targeted is due to the mature themes and storylines of the genres, which include violence and psychological issues, according to another research by Panorama Production. Moreover, since thriller movies tend to take watchers on a ride of emotions with intriguing suspense, older audiences might be more into the genres compared to younger ones. 

My secondary audience is teenagers, aged from 15 to 18 years old. This group of audience tends to enjoy the thrilling effect because they are young and very energetic, therefore they will prefer films that give them excitement and keep them interested throughout the journey. My secondary research about the age group of the target audience complements my primary research when my survey showed that the audience from 18 to 30 years of age takes up the biggest group, followed by an audience under 18 years of age. 


Psychographic

According to The Times of India, thriller films are a combination of an adrenaline rush and an opportunity to learn about dealing with scary situations in a safe environment. Therefore, the group of audience that enjoys thriller effects, and likes suspense, excitement, and surprise is very suitable for my movie. The reason why people don’t enjoy thrillers is due to the thrilling effect and the scariness of the movie, so “Who are you?” is only targeted towards people who prefer films with jump-scares and plot twists. Despite this group of the audience might not dominate the market, they are very loyal to thriller genre films and that would help “Who Are You?” to attract their attention to the film. 


Geographic

Thriller genres tend to have a global audience, based on the audience from past successful movies. Black Swan is one of my biggest influences for “Who Are You?” and its audiences came from all over the world. According to IMDb, the movie is screened on different continents such as Asia, Europe, North America, and South America, it is also open to streaming on Amazon, Google Play, and Vudu. Black Swan is also recorded to be ranked 25 among the all-time worldwide box office thriller movies, based on the data from The Numbers. 

My second influence came from the movie Identity, which premiered in 2003. Despite not being as successful as Black Swan, the film was considered a success as it ranked 186 among all-time worldwide box office thriller movies (also based on ). Identity was premiered in the United States and Canada only but to be able to rank in the top 200 thrillers with the highest box office, it is surely a success for the producers. Being influenced by films like Black Swan and Identity, I think that “Who Are You?” could also target toward global audience since thrillers are likely to be enjoyed by people from all over the world and are not limited to a domestic market. Additionally, the social issues mentioned in my films are related to mental health, school bullying, and dissociative identity disorder, therefore could be easy to understand by anyone and are not a specific issue to any region.


Current thriller trends

“Who Are You?” is a psychological thriller and the sub-genres are not ranked as the highest-demand thriller. Based on Parrot Analytics, the action thriller is considered to be the highest-demand thriller. This type of thriller contains weapons, cars, and explosions delivering high-octane action that appealed to a predominantly male audience. This doesn’t match with the data I collected from my survey, as the majority of respondents are female and they enjoy watching thrillers as much as the male audience. However, according to a different source called Movie Web, psychological thrillers like “Who Are You?” became the focal point of mass ticket sales during the early '90s. This period is the boom of the trend for psychological thrillers and until today, the sub-genre is also on the rise and is what most people enjoy when looking for thriller movies. I believe that I could benefit from the rise of the trends in thrillers, which could help my film potentially attract more audiences. 

I’ve also found out about a source named What's on Netflix that combined the statistics of the top genre insights on Netflix in the United States and the United Kingdom. In America, thriller makes up 8.1% of the total percentage, while in the UK, it takes up 9.6%. This data corresponds with my primary research since both of the results showed that even though thriller doesn’t rank top in the genres ranking, they are still one of the audience's go-to genres, especially for thriller lovers.



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